Overview
- The Mail on Sunday reported that ITV invited at least two people who had already filmed segments for Holly Willoughby’s YouTube series Together to appear on This Morning before Willoughby’s episodes were released, but those claims rely on unnamed sources and have not been independently confirmed.
- One claim says guest Ellen Roome appeared on This Morning five days before the Willoughby episode featuring her was due to go online, according to the reporting.
- Together is produced by Hungry Bear Media and launched as a five‑strand lifestyle series on YouTube; published viewing figures cited by outlets put the channel at about 141,000 views including a teaser and roughly 59,000 for the first full episode after four days.
- The allegations come from a single newspaper report picked up by other outlets and are described by sources in that story as evidence of ITV rivalry or deliberate booking tactics, but neither ITV nor independent corroboration is cited in the articles provided.
- The dispute is framed by Willoughby’s high profile exit from This Morning in 2023 and the shift to platform‑driven metrics, and it could prompt closer scrutiny of guest booking practices and how legacy broadcasters respond to talent-led digital projects.