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Holly Willoughby Reportedly Prepping Primetime Solo TV Comeback With Husband’s Backing

Reports describe early-stage plans led by producer husband Dan Baldwin, with no broadcaster deal confirmed.

Overview

  • Multiple UK outlets say Willoughby and producer Dan Baldwin are developing a primetime solo chat or talk format as a potential TV return.
  • Sources claim she has been quietly sounding out celebrity friends, including Emma Bunton, Christine Lampard and Fearne Cotton, for advice and possible on-air support.
  • Insiders say the goal is a top evening slot with bigger-name guests, positioning her alongside established hosts such as Graham Norton or Jonathan Ross.
  • Coverage stresses the proposal remains at an exploratory stage with no commission, timeline or public confirmation from Willoughby’s team.
  • The reported push follows recent cancellations of projects like Netflix’s Celebrity Bear Hunt and ITV’s Dancing On Ice, and her 2023 withdrawal after a criminal plot against her, for which Gavin Plumb was later jailed.