Overview

• Willoughby, 44, shared that she underwent an Ezra multi‑organ MRI for early detection and labeled the treatment as #gifted.
• Followers criticized the promotion as tone‑deaf over cost, and she turned off comments on the Instagram post within hours.
• Ezra’s AI‑assisted scans are now offered in the UK, with a one‑hour protocol covering 13 organs and optional lung CT and heart screening.
• Reported prices vary across outlets, from about £1,495 for entry‑level scans to £5,495 for higher‑end options, with one 13‑organ scan cited at £2,395 plus £300 for add‑ons.
• Coverage notes that experts generally advise against routine full‑body MRI screening for average, asymptomatic people, despite growing celebrity interest.