Overview

• Callaway will lead technical design and GM dealership integration while Holley handles large-scale manufacturing, marketing and direct-to-consumer sales.
• The performance lineup targets Chevrolet Silverado and Corvette along with GMC Sierra, Yukon, Cadillac Escalade and other GM full-size pickups and SUVs.
• Customers can choose from multiple package tiers up to premium “Pinnacle” levels though detailed specs, pricing and warranty terms are pending release.
• The joint venture will build a Callaway Performance Center adjacent to existing operations in Bowling Green to boost production capacity and serve as a dedicated R&D hub.
• Both companies intend to deliver turnkey upgrades that uphold GM reliability standards and preserve factory warranty coverage.