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Holland America and Seabourn to Air Every FIFA World Cup 26 Match Across Their Fleets

The cruise lines are positioning live match access as a booking perk through IMG's Sport 24 Special Event Channels.

Overview

  • Both Carnival Corporation brands announced on Dec. 16, 2025 that they will carry all 104 matches live during the June 11–July 19, 2026 tournament.
  • Holland America Line will offer coverage on its 11 ships and Seabourn on its three ocean vessels, with viewing in staterooms and on select shipboard screens.
  • Select marquee matches may be shown on venues such as Lido Pool big screens and theaters, in addition to in-cabin broadcasts.
  • Each line is promoting sample itineraries that overlap the tournament window, including Alaska, Mediterranean and British Isles sailings.
  • IMG is the rights and distribution partner enabling delivery via Sport 24 Special Event Channels, and the tournament will be hosted across the United States, Canada and Mexico.