Overview
- México’s latest Kantar study reports an average MXN 6,360 planned for gifts in 2025, up 15% year over year, with decisions increasingly driven by social media and e‑commerce platforms.
- A Bravo survey finds 49% of Mexican millennials expect January finances to suffer from year‑end spending, while 39% of consumers rely on credit cards for holiday purchases.
- In the U.S., a Current/Talker Research poll shows 54% fear holiday costs, 76% plan to change how they celebrate to save, and 36% will set strict gift budgets.
- Separate U.S. polling for Beyond Finance indicates 31% expect to take on debt this season, with many buying gifts out of obligation and younger cohorts reporting higher pressure than older groups.
- Advisers and clinicians urge concrete safeguards, including cash or debit over credit, written budgets and lists, waiting before non‑essential purchases, trimming social commitments, and using Mexico’s aguinaldo strategically to avoid or pay down debt.