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Holiday Spending Rises About 4%, Led by E‑Commerce as Borrowing Climbs

Preliminary Visa and Mastercard data point to modest holiday gains alongside heavier use of high‑interest borrowing.

Overview

  • Visa reported U.S. retail spending up 4.2% year over year from Nov. 1 to Dec. 21, while Mastercard measured a 3.9% increase, with both sets of figures preliminary and not adjusted for inflation.
  • Online purchases grew about 7.8% and drove the gains, yet physical stores still accounted for roughly 73% of payment volume, according to Visa.
  • Electronics led category growth at about 5.8% with apparel also strong, as home improvement and furnishings trailed.
  • Household leverage climbed, with credit card balances at a record $1.23 trillion and average holiday debt around $1,223, reflecting greater use of credit cards and buy now, pay later plans.
  • Payments firms highlighted wider use of AI tools for product discovery and price comparisons and noted that late-season shopping beyond Dec. 21 could slightly lift final totals.