Holiday Shoppers Seek Deals While Navigating Economic Pressures

Retailers brace for mixed holiday season as cautious consumers balance inflation concerns with increased spending power.

Retailers anticipate modest holiday sales growth, with projections ranging between 2.5% and 3.5% for the season, driven by cautious but willing consumers.
Black Friday spending is expected to rise, boosted by factors such as its timing after payday and easing inflation on essentials like gas and groceries.
Online sales are projected to grow by up to 9%, though high return and delivery costs may drive some shoppers back to physical stores.
Economic pressures, including lingering inflation and rising costs from new policies, have tempered consumer confidence, leading to selective spending and demand for steep discounts.
Retail categories show mixed performance, with beauty and entertainment products thriving, while clothing, toys, and high-ticket items like furniture struggle.