Overview

• Retailers anticipate modest holiday sales growth, with projections ranging between 2.5% and 3.5% for the season, driven by cautious but willing consumers.
• Black Friday spending is expected to rise, boosted by factors such as its timing after payday and easing inflation on essentials like gas and groceries.
• Online sales are projected to grow by up to 9%, though high return and delivery costs may drive some shoppers back to physical stores.
• Economic pressures, including lingering inflation and rising costs from new policies, have tempered consumer confidence, leading to selective spending and demand for steep discounts.
• Retail categories show mixed performance, with beauty and entertainment products thriving, while clothing, toys, and high-ticket items like furniture struggle.