Holiday Retail Sales Expected to Grow Modestly by 2.3% to 3.3%

Retailers face economic challenges but see potential in e-commerce and value-driven consumer behavior.

Deloitte forecasts U.S. holiday retail sales to increase to between $1.58 trillion and $1.59 trillion.
E-commerce sales are anticipated to grow by 7% to 9%, reaching up to $294 billion.
Inflation has cooled, boosting consumer purchasing power, but rising credit card debt may limit spending.
Consumers are prioritizing value, with many planning to shop for deals and use coupons.
Retailers are leveraging AI and behavioral data to enhance customer experience and drive sales.