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Holiday Beauty Advent Calendars Roll Out Early as Retailers Open Preorders and Push Value

Scarcity messaging through preorders is pushing shoppers to buy early.

Overview

  • Revolve opened preorders for two 2025 calendars — a 25 Days of Beauty (retail value over $840) and a 12 Days of Beauty (over $320) — with editors warning they are likely to sell out quickly.
  • Marks & Spencer set a 9 October launch for its £60 calendar, confirming 25 products (eight full-size) with brands such as Clinique and Estée Lauder and packaging by designer Bella Freud, available with a £35 qualifying spend.
  • Nordstrom is running a limited-time fall savings event that includes discounted advent calendars, including an Augustinus Bader 12-day set promoted at 15% off its usual price.
  • Avant’s 12-piece Wonders Advent Calendar is on sale for £99 with a stated £935 value and features an augmented-reality experience when scanned, following multiple years of sellouts.
  • Reviews and roundups spotlight breadth and composition across tiers, from Space NK’s 35-piece box with 26 full-size items to fresh unboxings of Sephora’s £89.99 teen-friendly set and Molton Brown’s £230 deluxe-size lineup.