Hoka Cofounder Launches High-Tech Lifestyle Sneaker Brand ANHU

The ANHU Sequence 1.1 Suede, debuting today, blends cutting-edge running shoe technology with a timeless casual design for everyday wear.

Jean-Luc Diard, cofounder of Hoka and Deckers' VP of innovation, has introduced ANHU, a new sneaker brand focused on combining performance technology with lifestyle aesthetics.
The ANHU Sequence 1.1 Suede, priced at $240, features advanced running technologies like TPU super foam and a carbon-fiber plate, optimized for walking and daily use.
The shoe is designed to bridge the gap between high-performance running shoes and traditional casual sneakers, offering comfort and support for extended wear.
ANHU’s approach includes a measured rollout strategy, with limited distribution and capsule drops to refine the product before scaling by 2026.
Deckers aims for ANHU to establish a new category of 'super sneakers,' blending versatility, style, and performance for modern life.