Overview

• Kotb officially launched Joy101 at a New York City event on May 28, marking her shift from Today co-anchor to wellness entrepreneur.
• She described building the membership app as a “life-changing” evolution and is adapting to new leadership demands as chief executive.
• Early offerings include live Zoom gatherings with experts such as Savannah Guthrie and Jenna Bush Hager beginning June 11.
• Kotb has returned to Rockefeller Center to host her Making Space podcast and made a surprise guest-hosting appearance on Today to promote Joy101.
• She said her daughter’s Type 1 diabetes and a pursuit of better work-life balance motivated her departure and inspired the platform’s focus on mindfulness and joy.