Hoda Kotb and Jenna Bush Hager Reflect on Challenges of Authenticity in Broadcasting

The 'Today' hosts share personal stories of adapting to network expectations while staying true to themselves.

Jenna Bush Hager revealed that when she joined NBC in 2009, she was discouraged from using the phrase 'y'all,' as it was deemed not suitable for a national audience.
Hoda Kotb recalled an early-career incident where a boss suggested she 'get on the treadmill,' highlighting pressures to conform to appearance standards in broadcasting.
Both hosts discussed the broader challenges of balancing authenticity with industry expectations, including adapting their speech, appearance, and demeanor to fit network guidelines.
Kotb, who will depart 'Today' in January 2025 after 17 years as a co-host, noted that it took her longer than Bush Hager to embrace her authentic self on air.
Bush Hager will continue hosting the fourth hour of 'Today' under the title 'Jenna & Friends' with rotating guest co-hosts until a permanent replacement for Kotb is named.