Hockey India Launches 'Big. Is. Back.' Promo to Kick Off Next HIL Season

Backed by 2024 viewership gains, the campaign targets broader reach across TV, OTT, plus social platforms.

Overview

Hockey India unveiled a new promo with the brand line “Big. Is. Back.” to open the countdown to the next Hero Hockey India League season.
The push introduces a refreshed, cinematic identity meant to scale ambition, creativity, and fan engagement, with Dilip Tirkey pledging a bigger season.
Rollout will span multiple mediums and markets to reach key fan touchpoints, backed by partners Prasar Bharati and Sony Sports Network.
The league points to 2024 gains: 40.8 million cumulative viewers, a 48% jump over 2017, plus peaks of 3.07 million for the men’s final and 2.92 million for the top women’s match.
Distribution and social reach extended overseas, with 5 million viewers across 18 nations via TV and OTT and over 1 billion views across Facebook, Instagram, and X on 3,000-plus posts.