Hockey India Launches 'Big. Is. Back.' Campaign for Hero HIL, Sets 2025–26 Season Dates

Overview

• Hockey India unveiled the official promo and brand line “Big. Is. Back.” to signal greater ambition, creative scale, and deeper fan engagement for the league’s return.
• The Women’s League is scheduled in Ranchi from December 28, 2025 to January 10, 2026, while the Men’s League will run January 3–26, 2026 across Chennai, Ranchi, and Bhubaneswar.
• The campaign features animated city films, large outdoor installations, radio, television and OTT presence, plus a revamped social strategy focused on daily storytelling, behind‑the‑scenes content and influencer‑led conversations.
• Governance leaders Dilip Tirkey and Bhola Nath Singh framed the launch as the start of the countdown to the new season with a mandate to reach more fans and inspire future players.
• HIL cites 2024 performance as momentum with a cumulative TV/OTT reach of 40.8 million viewers, a 48% rise over 2017, marquee match peaks of 3.07 million for the men’s final and 2.92 million for the top women’s match, distribution in 18 nations topping 5 million viewers, and more than 1 billion social views supported by Prasar Bharati and Sony Sports Network.