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HoABL’s AI-Only ‘Growth Housing’ Debut in Naigaon Draws 6x Oversubscription

A digital-only rollout drew six times the registrations for limited units, signaling strong appetite for lower-priced homes with buyer safeguards.

Overview

  • The launch logged 8,838 online registrations for 1,419 homes, roughly six times the available supply.
  • Apartments start at ₹32.99 lakh for 1BHKs and ₹49.99 lakh for 2BHKs, with a one-year buyback guarantee, a ten-year structural warranty and a first-year maintenance waiver.
  • HoABL used a fully digital, AI-powered sales flow through growwithhoabl.com and chatbot Priya, claiming 20–25% cost savings by removing sample flats, site offices and sales teams.
  • The 12-acre project is a joint development with Mittal Builders; HoABL cites ₹200 crore invested in the first phase, while one outlet reports a project-level outlay near ₹1,400 crore.
  • HoABL is evaluating seven more sites across the Mumbai Metropolitan Region, including near the Navi Mumbai airport area, and says the next sale cycle will be about a year later.