Overview

• H&M reported Q4 2024 sales of 62.19 billion Swedish kronor, falling short of analyst expectations, though sales grew 3% in local currencies.
• Full-year operating profit for 2024 slightly exceeded forecasts at 17.3 billion Swedish kronor, helped by cost controls and online sales growth.
• CEO Daniel Ervér emphasized efforts to streamline operations, improve product offerings, and modernize supply chains to compete with rivals like Zara and Shein.
• Inventory challenges, delayed Black Friday sales, and economic pressures, including inflation, have weighed on H&M's margins and market share.
• The company reported a 4% year-over-year sales increase for December 2024 and January 2025, signaling a potentially stronger start to the new fiscal year.