HMD Unveils Barbie Flip Phone for Digital Detox

The new Barbie-themed device focuses on simplicity, offering calls and texts without internet or social media access.

Priced at $129, the phone is available for pre-order starting September 23 and launches October 1 in the US.
Features include a 5MP camera, Barbie-themed UI, and a nostalgic design with hidden keypad icons.
The device comes with accessories like interchangeable covers, stickers, and a beaded lanyard.
Aimed at reducing screen time, the phone supports only basic functions, aligning with the digital detox trend.
HMD partnered with Mattel to create the phone, capitalizing on the enduring popularity of the Barbie brand.