HMD Partners with Mattel to Launch Barbie-themed Flip Phone This Summer

The collaboration aims to capitalize on the Barbie movie's success, offering a pink, internet-free flip phone as a nostalgic accessory.

HMD Global, known for selling Nokia phones, has partnered with Mattel to release a Barbie-branded flip phone in July.
The phone promises a digital detox with its non-smartphone features, aiming to appeal to consumers seeking a break from constant connectivity.
HMD's rebranding to 'Human Mobile Devices' marks a shift towards a multi-brand strategy, including future partnerships beyond Mattel.
The company also plans to introduce a new Nokia-branded retro feature phone and an HMD-branded smartphone this summer.
HMD's initiatives include the 'HMD Fusion' development platform for tinkerers and a commitment to improving the repairability of its devices.