HMD Global to Launch Self-Branded Smartphones and Barbie Flip Phone in July

In partnership with Mattel, the new devices aim to cater to nostalgia and innovation, expanding HMD's product range.

HMD Global announces the launch of self-branded smartphones and a Barbie-branded flip phone in partnership with Mattel, set to release in July 2024.
The upcoming smartphones feature a slate-like form factor, with one model focusing on repairability and boasting a 108-megapixel rear camera.
The Barbie flip phone aims to cater to the nostalgia and digital detox needs of Gen Z, offering a simple, retro design without modern smartphone features.
HMD Global's collaboration with Mattel for the Barbie flip phone emphasizes bespoke design and packaging, aiming for a unique product that stands out in the market.
The launch of these products marks HMD Global's expansion beyond Nokia-branded devices, showcasing innovation and collaboration with iconic brands.