Overview

• H&M's Q1 2025 net profit declined by 53% to 579 million kronor, significantly missing the 1.28 billion kronor forecast by analysts.
• Gross margin narrowed to 49.1%, down from 51.5% in the same period last year, driven by markdowns and external factors.
• Sales grew 3% year-on-year to 55.33 billion kronor, with positive trends in Europe, particularly Germany and Poland, and improved online performance.
• The company closed 40 underperforming stores during the quarter as part of its ongoing store optimization strategy.
• H&M remains confident in its long-term growth strategy, citing cost controls, digital investments, and improved conditions expected in the coming quarter.