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H&M Profit Slumps 16% in Q2 with Summer Sales Rebound in Sight

Diversifying its sourcing to offset rising US duties, the retailer aims to keep prices competitive.

Daniel Erver, CEO of Swedish multinational fast fashion retailer H&M, stands on the day of presenting the company's interim report during a press meeting in Stockholm, Sweden, June 26, 2025. TT News Agency/Magnus Lejhall  via REUTERS
The H&M clothing store is seen in Times Square in Manhattan, New York, U.S., November 15, 2019. REUTERS/Mike Segar/File Photo
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Overview

  • H&M’s operating profit for the quarter fell 16 percent to 5.91 billion Swedish kronor.
  • Net sales declined 4.9 percent to 56.71 billion kronor on a reported basis, despite a 1 percent increase in local-currency revenues.
  • On a like-for-like basis, sales rose 3 percent despite the closure of about 4 percent of its stores since last May.
  • The company expects sales in local currencies to jump 3 percent in June following a negative calendar effect earlier this year.
  • H&M is diversifying its supplier base to include markets such as Turkey, Egypt, Jordan, Morocco and Brazil to reduce tariff exposure.