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H&M Profit Jumps 40% as Cost Cuts Take Hold and Store Count Falls

Management flags a cautious outlook given tariffs, currency swings, weak demand.

Overview

  • Operating profit rose to SEK 4.91 billion for Q3, lifting the operating margin to 8.6% on stronger gross margins and tighter costs.
  • Sales increased 2% in local currencies, though reported net sales declined to SEK 57.02 billion due to a stronger krona.
  • The company has closed 135 stores over nine months, mostly in Asia, Oceania and Africa, with 21 in Western Europe, and expects further closures.
  • Store count fell about 4% to 4,118 locations, with H&M and Monki most affected, while the group opened its first store in Brazil and sees scope to expand in Latin America.
  • H&M warned of an increased tariff impact that could weigh on Q4, yet shares climbed roughly 10% in early trading after the results.