Overview

• Operating profit fell 16% to SEK 5.91 billion and net sales declined 4.9% to SEK 56.71 billion due to lower gross margins and currency translation effects.
• The retailer expects a 3% rise in local-currency sales in June despite a negative calendar effect, signaling an early summer rebound.
• H&M is keeping U.S. prices unchanged to draw cost-sensitive shoppers while rivals Zara and Shein raise theirs under new import tariffs.
• It is consolidating its supplier network to source more from Bangladesh, Turkey and other closer markets to reduce exposure to U.S. tariff pressures.
• As part of its 2025 restructuring, H&M plans to close 200 stores and open 80 new outlets, including its first locations in Brazil and Venezuela.