Overview
- H&M debuted a 5,000‑square‑foot store at 370 North Beverly Drive that advances its neighborhood‑focused concept with curated womenswear and special capsules as part of continued investment in the Los Angeles market.
- The location introduces H&M Pre‑Loved to L.A. through a tie‑up with vintage retailer Wasteland, marking the second permanent Pre‑Loved shop‑in‑shop in North America after SoHo.
- H&M and Wasteland announced pop‑up shops across four Los Angeles flea markets over four consecutive weeks to mark the launch.
- Set in an Art Deco building, the space blends Scandinavian design details with RFID‑enabled inventory systems, digital screens, mobile checkout and in‑store pickup.
- The opening showcased H&M Studio Holiday and drew Amelia Gray, Delilah Belle, Julez Smith and Tina Knowles, with upcoming events led by Maeve Reilly, Sami Miro and Tue Nguyen.