Overview

• Price-tracking data shows that in June, Zara’s U.S. prices rose 28% year-on-year while H&M’s fell 3%.
• H&M has shifted production of U.S.-bound garments from China to lower-tariff markets such as Bangladesh, Turkey and Egypt.
• Over 18 months, the company has consolidated its supplier network to accelerate new styles and keep capacity available for fast-selling items.
• CEO Daniel Erver warned that unpredictable U.S. tariff changes have created industry turbulence and forced the company to plan for multiple scenarios.
• The group plans to close 200 of its 4,200 stores this year while opening 80 new outlets, including its first three locations in Brazil.