Overview

• H&M announced contracted locations at Rio Sul in Rio de Janeiro, Iguatemi and Praia de Belas in Porto Alegre, and Iguatemi Esplanada in Sorocaba for 2026.
• Store sizes will span roughly 1,700 to 2,300 square meters, featuring women’s and men’s lines, with some units adding children’s collections.
• Two more stores are slated to open in the fourth quarter of 2025, complementing previously announced 2025 sites at Morumbi and Parque Dom Pedro.
• The company launched in Brazil in late August with its first physical location alongside an online shop.
• H&M cited strong growth potential in Brazil and across Latin America, while Iguatemi positioned itself as a key entry platform for global brands.