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H&M and Perfect Moment Launch 28-Piece Après-Ski Capsule

The tie-up brings Perfect Moment’s alpine design codes to lower price points for slope-to-street versatility.

Overview

  • The collection went on sale December 2 with a 28-piece lineup spanning winter apparel and accessories.
  • Pieces include knitwear and down-filled outerwear plus accessories such as puffer boots, knit balaclavas, trapper hats and polarized sunglasses in black, white, silver, burgundy and icy blue.
  • Perfect Moment’s North Star logo and established color story appear across silhouettes tailored for après-ski styling.
  • Most items are priced under $350, positioning the collaboration as an accessible entry to the luxury skiwear label.
  • The project followed more than a year of development under the internal code name Aspen and launched with a Verbier activation featuring Lila Moss, Justine Skye and Calum Harper.