History of Air Jordans Chronicled in New Film 'Air'
- Ben Affleck's latest directorial effort follows the story behind Nike's lucrative deal signing Michael Jordan in 1984.
- The film features an all-star cast and has resonated with audiences despite lacking Jordan's actual involvement.
- Air explores the creation of the Air Jordan brand and sneaker line that shifted pop culture.
- The film serves as an argument that talent like Jordan should share more in the profits from the cultural impacts of their success and fame.
- Air draws parallels to Star Wars anthology film Rogue One in telling the story of the parts and people responsible for a pop culture turning point.
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