Historic $15.9 Billion US Election Highlights Campaign Spending Surge

The 2024 presidential race between Kamala Harris and Donald Trump marks the most expensive in American history, driven by super-PACs and billionaire donors.

This election surpassed previous spending records, with Democrats raising more funds than Republicans, despite Harris's shorter campaign.
Billionaires contributed nearly $2 billion, with a significant portion supporting Republican candidates, reflecting growing influence in US elections.
Key battleground states like Pennsylvania and Michigan saw unprecedented ad spending as campaigns targeted swing voters with focused messaging.
Digital advertising, although smaller in scale, played a crucial role, with Democrats significantly outspending Republicans on major platforms.
Diverse voter outreach efforts included the DNC's 'I Will Vote' campaign, aiming to boost turnout among minority and marginalized communities.