Overview
- Observed nationwide from Sept. 15 to Oct. 15, the month honors the history, cultures and contributions of Hispanic and Latino communities.
- Established as a week in 1968 under Lyndon B. Johnson, it was expanded to a month in 1988 by Ronald Reagan and Congress through Public Law 100-402.
- The 2025 theme is “Herencia colectiva: honrar el pasado, inspirar el futuro,” guiding programming across institutions and community groups.
- Festival cancellations and scale-backs were reported in Chicago, Sacramento, Indianapolis and parts of North Carolina, with some activities shifting to private or protest formats and Mexican consulates urging precautions.
- Google marked the kickoff with a salsa-themed video Doodle available only in the U.S., Puerto Rico and the U.S. Virgin Islands, linking to a YouTube compilation that has drawn nearly four million views.