Overview
- Match Group disclosed Monday that Hinge is testing a lower-priced subscription tier that adds features such as additional filters and custom location boundaries and is aimed especially at women and price-sensitive users.
- Hinge posted strong Q3 2026 results with monthly active users up 12% year over year, direct revenue rising 19% to $221 million, and paying users up 23% to about 2.3 million.
- The company has not announced how much the new tier will cost, and Mashable reports the tier could launch by the end of 2026 though that timing has not been confirmed by Match Group.
- Match Group said it will also expand product experiments in Q4 2026, including a discovery feature called In Your Orbit plus Group Hangouts, Events, and real-time adaptive recommendations to encourage in-person connections and more immediate matches.
- Hinge currently earns roughly $30 per payer—nearly twice Tinder’s revenue per payer—while its payer penetration is only about half of Tinder’s, so Match is testing affordability alongside product changes because cheaper pricing alone may not overcome subscription fatigue and swiping exhaustion.