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Hinge CEO Rejects Zuckerberg’s Vision of AI Friends in Favor of Coaching Tools

Justin McLeod says the tools will steer daters toward real-world relationships instead of digital stand-ins.

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Hinge co-founder and CEO Justin McLeod thinks AI can help us find better matches.

Overview

  • At Viva Technology in Paris and on the Decoder podcast, McLeod argued that AI should help people get on dates and understand themselves rather than create virtual partners.
  • He challenged Mark Zuckerberg’s idea that chatbots can fill the friendship gap, warning that relying on AI companions is “playing with fire” and likening it to junk food for mental health.
  • Hinge already offers an AI-powered coaching feature that evaluates profile prompts and suggests improvements to boost user engagement.
  • McLeod foresees AI-driven matchmaking replacing endless swiping by curating personalized introductions based on values, personality and interests.
  • He cautioned that unrestricted AI development risks repeating social media’s engagement-focused harms and urged users to maintain control over technology’s role in their relationships.