Overview

• The American Transplant Foundation added 'Aye Zindagi' to its curated list of titles that authentically capture the emotional and ethical aspects of organ transplantation.
• The film was written and directed by Dr. Anirban Bose, a US-based transplant nephrologist, and follows the transformative journey of a young liver failure patient and a grief counselor.
• Since its free release on YouTube in May, 'Aye Zindagi' has gathered over 650,000 organic views and inspired viewers to share personal experiences of donation and healing.
• Producer Shiladitya Bora credits YouTube’s creator-friendly analytics and global reach for the film’s visibility and notes that major talents like Aamir Khan are embracing the platform.
• The film’s success illustrates a growing shift in distribution strategies as independent and mainstream filmmakers explore YouTube as an alternative release channel.