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Hims & Hers Super Bowl Ad Faces Scrutiny Over Weight-Loss Claims

The telehealth company aired a controversial ad during the Super Bowl, drawing criticism from lawmakers and a trade group over safety disclosures.

  • Hims & Hers aired a 60-second Super Bowl ad highlighting obesity as a major health crisis and promoting its weight-loss products.
  • The ad criticized the U.S. healthcare system, stating it perpetuates poor health while offering weight-loss medication as a solution.
  • Critics, including two U.S. Senators and a pharmaceutical trade group, argued the ad omitted key safety and side effect information for the featured medication.
  • The FDA received formal letters urging it to take action against the ad, though it aired unaltered during the Super Bowl's third quarter.
  • The controversy adds to recent scrutiny of the company, including backlash over a CEO donation to former President Trump's inauguration committee.
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