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Hilton Unveils ‘It Matters Where You Stay’ Campaign Featuring Deepika Padukone

Filmed in Bengaluru to showcase Hilton’s intuitive service through tailored guest experiences, timed to new hotel openings in five Indian cities this year.

New campaign celebrates a story rooted in ambition, hustle and the kind of hospitality that supports success for a generation redefining India

Overview

  • Deepika Padukone headlines the campaign as Hilton’s global brand ambassador, embodying India’s bold and forward-looking spirit.
  • Shot in Bengaluru, the campaign captures human moments—warm welcomes and perfectly timed amenities—that elevate the guest experience.
  • Hilton plans to grow its Indian portfolio tenfold over the next decade to meet surging demand for premium travel.
  • New Hilton properties will open this year in Bengaluru, Surat, Jabalpur, Hyderabad and Mumbai.
  • Five new brands tailored to India’s evolving market will launch alongside the hotel expansions.