Overview
- Reservations are slated to open in the first half of 2026 through Hilton channels, with initial U.S. locations in New York City, Washington, D.C., and Atlanta.
- The partnership is expected to add up to 3,000 furnished units to Hilton’s existing inventory of about 10,000 apartment-style accommodations, with further growth pursued via additional multifamily agreements.
- Offerings will span studios to four-bedroom apartments with kitchens, separate living areas, on-site laundry, and 24/7 on-site team members, with select properties adding fitness centers, communal spaces, rooftop pools, and on-site dining or retail.
- Stays will participate in Hilton Honors for booking, earning, and redeeming points, though specific earning rates and elite benefits have not been detailed.
- PJT Partners advised Hilton and Goldman Sachs advised Placemakr on the deal, as industry watchers point to Marriott’s ended Sonder tie-up in 2025 and AirDNA data showing 28+ day stays rose to 46 million nights since 2019 as context for both opportunity and risk.