Overview
- Bookings through Hilton channels begin in the first half of 2026, with initial U.S. locations in New York City, Washington, D.C., and Atlanta.
- The Placemakr partnership could add up to about 3,000 units, building on Hilton’s roughly 10,000 existing apartment-style units.
- Stays will participate in Hilton Honors, enabling members to book through Hilton, earn points, redeem rewards, and receive standard benefits.
- Properties will offer studios to four-bedroom apartments with kitchens, separate living areas, on-site laundry, and 24/7 on-site support.
- Hilton plans further expansion through franchise and multi-family owner agreements using an asset-light model, and PJT Partners and Goldman Sachs advised the partners on the deal.