Overview
- For the third time in 10 months, Hilton raised its top standard award pricing, moving from 150,000 points in December 2024 to 200,000 in May and now 250,000 points per night.
- High-end properties now showing 250,000-point standard nights include Waldorf Astoria Los Cabos Pedregal, Waldorf Astoria Maldives Ithaafushi and Hermitage Bay, while Calala Island climbed to about 240,000 points.
- Other increases hit widely, with Conrad Maldives Rangali Island up to 180,000 points, Canaves Oia Suites nearing the mid‑200,000s, Conrad Tulum rising from 90,000 to 105,000 and Grand Hotel Victoria in Lake Como up from 140,000 to 170,000.
- Hilton confirmed the adjustments, saying reward pricing is routinely calibrated to market demand, as blogs and members reported the changes were implemented without advance notice.
- Fifth-night-free awards for elites and existing free night certificates still work at these properties for now, though some analysts caution that repeated devaluations may prompt future limits.