Hilton Grand Vacations Acquires Bluegreen Vacations for $1.5 Billion, Extends Reach to 8 New States and Secures Marketing Deal with Bass Pro Shops

Deal set to nearly one-third increase Hilton Grand Vacations members and resort offerings, including an anticipated boost from a 10-year marketing deal with Bass Pro Shops amidst a travel industry in flux due to inflation concerns.

• Hilton Grand Vacations has agreed to acquire Bluegreen Vacations for $1.5 billion, adding nearly 50 resort properties across eight new states including Georgia, New Hampshire, and Texas.
• The deal, expected to close in the first half of 2024, will increase Hilton Grand's membership from over 525,000 to more than 740,000 owners, and expand its property portfolio from 150 to nearly 200 resorts.
• Bluegreen's stockholders will receive $75 in cash per share—more than double the share's closing price prior to the announcement.
• In conjunction with the acquisition, Hilton Grand announced a 10-year marketing agreement with outdoor retailer Bass Pro Shops, a former partner of Bluegreen Vacations.
• The acquisition comes during a time of fluctuating domestic travel in the U.S. due to concerns of rising inflation following a surge in travel demand post-COVID lockdowns.

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