Overview
- A glossy Hilroy exercise notebook cover shows a map of Canada that omits Newfoundland and Cape Breton, an error the company calls a production mistake.
- Hilroy and parent ACCO Brands apologized, stopped selling the affected notebooks and set up refunds or replacements through the company website.
- ACCO Brands said the flawed copies carry a 2025 copyright and have been on store shelves since last year, and the company confirmed it will also correct a missing Haida Gwaii.
- Provincial leaders from Newfoundland and Labrador and Nova Scotia publicly condemned the omission and asked the company to fix the artwork.
- Hilroy is a long-running Canadian back-to-school brand owned by U.S.-based ACCO Brands that makes millions of notebooks each year, a scale that raises questions about how the error reached widely distributed retail stock.