Hightouch Secures $80M Series C, Achieving $1.2B Unicorn Valuation

The AI-powered customer data platform plans to expand its tools for marketing personalization and automation.

Hightouch raised $80 million in Series C funding led by Sapphire Ventures, with participation from ICONIQ Growth, Bain Capital Ventures, Amplify Partners, NVC, and Y Combinator.
The funding values the San Francisco-based startup at $1.2 billion, doubling its valuation from its previous funding round in 2023.
Hightouch's AI Decisioning product, launched in August 2024, enables marketers to automate and personalize campaigns by setting business goals and allowing AI agents to optimize messaging and timing.
The company's composable customer data platform integrates with over 250 tools, helping organizations like Spotify, PetSmart, and Grammarly use existing data for tailored marketing and sales strategies.
Hightouch plans to use the new funding to further develop its AI-powered tools, expand business development, and grow its team.