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High-Street Retailers Slash Summer Dress Prices as Stock Flies Off Shelves

Shoppers are praising non-creasing, cooling frocks for versatile wear even as reviews flag inconsistent sizing and missing pockets

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Overview

  • New Look’s Linen-Look Shirred Waist Midi Shirt Dress has been reduced to £20–£24 and is selling out online thanks to its lightweight linen blend and elasticated waist.
  • Boden’s Cleo Linen Tie Waist Dress is now £56 and the Juliet Broderie Midi has been cut to £40, with both styles earning praise for their prints and three available lengths.
  • Roman Originals has marked down multiple styles—from a £60 floral wedding-ready midi to a bohemian maxi at £43.20 and a Red Geometric midi at £42—drawing high ratings alongside notes of missing pockets.
  • Shoppers applaud breathable fabrics and flattering silhouettes that work for weddings, holidays and everyday wear, highlighting the dresses’ cooling performance and non-crease finish.
  • Aggressive mid-season markdowns of up to 70% reflect high-street chains’ strategy to clear summer stock through flash sales and deep discounts.