Overview
- Mar del Plata opened the third January weekend at roughly 75% occupancy, with Aubasa counting up to 2,460 vehicles per hour heading to the coast during the recambio.
- Pinamar hotels report late bookings and expect more than 90% occupancy in the weeks of Jan. 17–24 and Jan. 24–31, with weekend peaks near full capacity.
- Temporary rentals in Pinamar and Cariló are near sold out, with local real estate operators warning of limited availability as demand stays firm.
- Official and sector data show broadly high occupancy nationwide—generally 75% to 100%—with strong figures in Pinamar, Villa Carlos Paz, Bariloche, Las Grutas and other key destinations.
- Buenos Aires Province logged 3.6 million arrivals from Dec. 1 to Jan. 11, down from last season, and an average stay of 3.8 nights, underscoring the shift to shorter ‘escapadas’ and cautious spending.