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High-Budget Coolie Nets ₹240 Crore in Pre-Release Deals Ahead of August Debut

With final post-production underway, the project’s robust non-theatrical sales have nearly covered its ₹375 crore budget

Lokesh Kanagaraj directed Rajinikanth for the first time in Coolie.
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Overview

  • Sun Pictures has allocated ₹350 crore to production and star fees, plus ₹25 crore for print and publicity
  • Superstar Rajinikanth commands an upfront fee of ₹150 crore and director Lokesh Kanagaraj earns ₹50 crore
  • Coolie has secured ₹130 crore from digital streaming rights, ₹90 crore from satellite rights and ₹20 crore from music rights
  • The film is scheduled for wide release on August 14 in Tamil, Telugu and Hindi and faces a box-office clash with War2
  • The standalone gold-smuggling action thriller marks the first collaboration between Rajinikanth and Lokesh Kanagaraj