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Higgsfield Raises $80 Million, Lifting AI Video Startup to $1.3 Billion Valuation

Investor backing follows a shift from creator experiments to production use by marketers.

AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration created on June 23, 2023. REUTERS/Dado Ruvic/Illustration//File Photo

Overview

  • Higgsfield closed an $80 million Series A extension that values the company above $1.3 billion, bringing total Series A financing to more than $130 million.
  • Backers include Accel, Menlo Ventures, GFT Ventures and AI Capital Partners, according to the companies and press reports.
  • The company reports a roughly $200 million annualized revenue run rate, over 15 million users, and about 4.5 million videos produced each day for largely paid commercial work.
  • Roughly 85% of usage comes from social media marketers as teams run end-to-end production in a browser-based product launched in March 2025.
  • Higgsfield integrates third-party foundation models and applies a proprietary reasoning engine to maintain character and brand consistency, and it plans to expand hiring, enterprise sales, international reach, and R&D with the new capital.