Overview

• András Arató, the Hungarian engineer and former stock photo model behind the “Hide the Pain Harold” meme, attended the 2025 Hungarian Grand Prix paddock as a special guest.
• Rookies such as Racing Bulls’ Isack Hadjar led the excitement by exclaiming “¡El hombre meme!” and rushing for selfies.
• Seasoned drivers including George Russell, Lando Norris and Fernando Alonso also queued up to pose with the meme star.
• An official Formula 1 Instagram video of the paddock encounters quickly went viral, amplifying crossover between digital culture and motorsport.
• Arató embraced the moment on his own social channels, sharing congratulatory messages to McLaren and Lando Norris alongside photos from the weekend.