Overview
- Hidden Valley launched Spooky Ranch on Thursday, Sept. 24, its first-ever limited holiday product and a black version of Original Ranch sold in glow-in-the-dark bottles.
- The dressing is being sold exclusively at Walmart for the Halloween season with a suggested retail price of $3.97 while supplies last.
- Hidden Valley says the deep black color comes from fruit juice and cocoa powder, and it markets the product as gluten-free with no artificial flavors.
- The brand positions Spooky Ranch as a novelty for dipping snacks and drizzling on pizza at costume parties, using the bottle’s glow to stand out in low light.
- The launch follows a wider industry trend of Halloween-limited food items and retailer exclusives, a tactic that can drive short-term store traffic and social buzz around seasonal entertaining.