Overview

• Health Secretary Robert F. Kennedy Jr. told a House subcommittee on June 24 that HHS will roll out one of its largest advertising campaigns to encourage Americans to adopt wearable health devices.
• The campaign is a cornerstone of Kennedy’s Make America Healthy Again agenda, with a stated goal that every American will use a wearable within four years.
• Shares of continuous glucose-monitoring makers Abbott and Dexcom rose sharply—up 3.6% and 10% respectively—after the announcement.
• Kennedy argued that an $80 wearable could replicate benefits of drugs like Ozempic, potentially cutting monthly medication costs.
• Privacy advocates and labor rights groups caution that without new guardrails, collected health data could be misused by employers or exposed in breaches.