Overview

• Kennedy unveiled the initiative at a June 24 budget hearing and described it as one of HHS’s largest outreach efforts.
• The campaign will promote devices that monitor heart rate, blood glucose and other health metrics to encourage preventive care.
• He argued that an $80 wearable could rival $1,300-a-month diabetes and weight-loss drugs in managing chronic conditions.
• Privacy groups caution that widespread data collection lacks safeguards to prevent employers from exploiting personal health information.
• Surgeon General nominee Casey Means faces scrutiny over her co-founder role in a continuous glucose monitoring startup.